For my creative aspect of this assessment, I want to post something that will make the public question the women in advertisements and the way they are being objectified and portrayed. I am considering adding stickers to current ad’s around the city to either cover up women who aren’t wearing many clothes or put a women’s head onto an image where a man looks strong and in power. Other artists who alter public images and advertisements include the 82 artists from 19 countries who put over 600 advertisements up in Paris protesting against large corporations.
While going for a walk around the city to see what kind of ad’s were around and investigating what alterations I could slyly make to them to hopefully help the public recognise sexism and double standards I noticed that this may be a bit difficult as the only possible images were in very public places and I didn’t want to get in trouble. Another option came to me as I was out investigating. Instead of altering found advertisements I could create my own collage from the worst of past ad’s and their use of objectification. All the images together would create a great piece perfect for portraying visual activism. In chapter 7 Mirzoeff talks about signs and their ability to reach the public in ways art in a gallery couldn’t.
3.A2 Best Blog Evaluation:
I found Mark Osterman’s video on photographic truth really interesting and found that it could really relate to my Mae West image I have selected. I found some of the content more difficult to follow and sometimes struggled to make connections between my interests within design, the content and my question but after thinking about the potential connections long enough it all fell into place. I also really enjoyed finding outside information about the “Google Glass” and found it all quite humorous what a fail it was in the end. I thoroughly enjoyed looking at so many outside sources and hearing so many different peoples points of view to do with my topic. Technology and clothing is not something I have previously paired together or looked much into but I believe this research will be extremely helpful in my future design processes. It is really interesting being made to look into a topic that I would never voluntarily research. Having blog posts due every week made the work load seem not so intense and this is something I will consider in other classes as I used to be the sort of person to leave everything to the last minute. I felt on top of the project the entire time and never felt swamped with too much work which was really nice.
4. A2 Tool Kit:
Planning and Preparation:
Gather information from blog and outside resource
Re-read blog posts
Content and Visual Text Analysis Tools:
Worldview and Ideology
Subject matter analysis
Research and Information Gathering Tools and Protocols:
Correct quoting etc.
In video ‘The Myth of Photographic Truth’ the lecturer is showing how false Photographic Truth can be. People often think that image alteration is something that started with photoshop and computer use but this video proves that this trickery has been happening since photographs first began. The man shows how using cameras in the 1800’s wasn’t always accurate as they captured images the wrong way around and very distorted at times. Early cameras also couldn’t capture the colour blue so in almost every image the sky is shown white with no clouds what so over. Many photographers worked back into their plates using charcoal etc. while processing the image to give off the illusion of clouds. In portrait images many people had their faces retouched to make themselves look more glamorous although this didn’t always work out that way. This is an important point to consider when looking at visual texts because distortion or alteration could be present in any image no matter how old. It is also important to think about why the photographer has done this and what the producer of the image wants you to think by doing this. If the image of a person has been retouched to show less lines in a persons face or a smaller waist this shows they wanted to look younger or more youthful in a way. In the photograph of Mae West the photographer has used almost an opposite approach to this. The image shows the subject matter looking glamorous in her gown but her face is not shown in the light which accentuates her dark lines, wrinkles and signs that she is truly ageing. The image connotes that everybody is ageing no matter who you are or what you do there is no hiding that truth. Depending on what connotation a photographer wants to explore they could use image alteration to make a person seem younger and more attractive or as in Diane Arbus’ Mae West image use this technique almost oppositely to create truth and depth in an image showing a person how they truly are.