237.130 Assessment 3 Task #2

For my creative aspect of this assessment, I want to post something that will make the public question the women in advertisements and the way they are being objectified and portrayed. I am considering adding stickers to current ad’s around the city to either cover up women who aren’t wearing many clothes or put a women’s head onto an image where a man looks strong and in power. Other artists who alter public images and advertisements include the 82 artists from 19 countries who put over 600 advertisements up in Paris protesting against large corporations.


While going for a walk around the city to see what kind of ad’s were around and investigating what alterations I could slyly make to them to hopefully help the public recognise sexism and double standards I noticed that this may be a bit difficult as the only possible images were in very public places and I didn’t want to get in trouble. Another option came to me as I was out investigating. Instead of altering found advertisements I could create my own collage from the worst of past ad’s and their use of objectification. All the images together would create a great piece perfect for portraying visual activism. In chapter 7 Mirzoeff talks about signs and their ability to reach the public in ways art in a gallery couldn’t.


237.130 Assessment 3 Blog #1

Introduce the blog reader to your project include in your discussion:

Mirzoeff’s idea about what it means to be a citizen in this global era.

Contextualise images, videos, podcasts etc.

What does Mirzoeff mean by ‘visual activism’ and ‘visual thinking’?
Consider an injustice, an issue of concern, a ‘big world problem’ or ‘wicked issue’ familiarise yourself with the various issues, debates and viewpoints.

For assessment 3 I am going to be focusing on sexism in the fashion industry looking closely at advertisements. An underlying theme has become apparent in fashion ad’s in current times showing men as strong, successful and powerful whilst women are shown looking frail, sad, unhealthy and often have their legs spread open. The camera(or man behind the camera) often sexualizes women in order to sell a product. Many of these models are extremely young and forced to do as a photographer is asked in order to continue their career. Documentary Picture Me (2009) shows great insight into models in the fashion industry and the way young girls are treated. The following image is a Tom Ford ad selling perfume for men. A naked woman holds the perfume bottle between her boobs and in front of her vagina in order to entice the customer to buy. I think this ad is completely wrong and makes the women look like a prop for the man.


The following video shows 8 year old children saying what  they see in fashion ads and the way they view men vs. women and the way they are portrayed. These children speak the ultimate truth and it is intriguing to see the real difference between the men who “look like superheroes” and the women who “look drunk and like they are waiting for their friends”

A2 Component B: My Best Blogs 2016:

1.  https://edenrobertz.wordpress.com/2016/04/09/237-130-week-4-assessment-2-task-3d-mind-map/

2A. https://wordpress.com/post/edenrobertz.wordpress.com/983

2B.  https://edenrobertz.wordpress.com/2016/05/04/237-130-week-7-assessment-2-task-2/

3.A2 Best Blog Evaluation:
I found Mark Osterman’s video on photographic truth really interesting and found that it could really relate to my Mae West image I have selected. I found some of the content more difficult to follow and sometimes struggled to make connections between my interests within design, the content and my question but after thinking about the potential connections long enough it all fell into place. I also really enjoyed finding outside information about the “Google Glass” and found it all quite humorous what a fail it was in the end. I thoroughly enjoyed looking at so many outside sources and hearing so many different peoples points of view to do with my topic. Technology and clothing is not something I have previously paired together or looked much into but I believe this research will be extremely helpful in my future design processes. It is really interesting being made to look into a topic that I would never voluntarily research. Having blog posts due every week made the work load seem not so intense and this is something I will consider in other classes as I used to be the sort of person to leave everything to the last minute. I felt on top of the project the entire time and never felt swamped with too much work which was really nice.

4. A2 Tool Kit:
Planning and Preparation:
Gather information from blog and outside resource
Re-read question
Re-read blog posts
Writing Skills:
Sentence structure
Paragraph structure
Content and Visual Text Analysis Tools:
Worldview and Ideology
Subject matter analysis
Research and Information Gathering Tools and Protocols:
Works Cited
Correct quoting etc.


237.130 Week 7: Assessment 2: Task 4: Questions

The way people dress effects what society thinks about them. By looking at historic visual texts and contemporary visual texts and focusing on what the people in these images are wearing you can read a lot of information about them. Through the rise of technology producers of images have gained a lot of power when it comes to questioning subject matters choice of outfit or complementing their outfit choice. Technology has allowed different methods to be adopted giving the artist or image producer much more power as apposed to previously when portrait painters were employed to perfectly depict their subject matter and make them look as glamorous as possible.

237.130 Week 7: Assessment 2: Task 2:

Worldview, ideology and ‘the myth of photographic truth’ all relate to each other because they are all concepts that are so open to interpretation depending on who is using them. All of these three concepts are variables in a situation or visual text. When critically evaluating a visual text recognising this plays a large role in the outcome of your evaluation. Considering all variables within worldview, ideology and ‘the myth of photographic truth’ of the producer of the image will allow a more critical and true outcome. These ideas may be considered when evaluating the audience of a visual text in relation to context. Knowing when an image was created will allow more insight into these 3 ideas and who the original intended audience of the image was. Although if you thoroughly dissected the worldview, ideology and ‘photographic truth’ tools being used in an image the context may come out this way and then the intended audience will become evident. A visual text may promote dominant worldview or shy away from it and this ay cause that effect from the viewer depending on their point of view.

237.130 Week 7: Assessment 2: Task 1:

In video ‘The Myth of Photographic Truth’ the lecturer is showing how false Photographic Truth can be. People often think that image alteration is something that started with photoshop and computer use but this video proves that this trickery has been happening since photographs first began. The man shows how using cameras in the 1800’s wasn’t always accurate as they captured images the wrong way around and very distorted at times. Early cameras also couldn’t capture the colour blue so in almost every image the sky is shown white with no clouds what so over. Many photographers worked back into their plates using charcoal etc. while processing the image to give off the illusion of clouds. In portrait images many people had their faces retouched to make themselves look more glamorous although this didn’t always work out that way. This is an important point to consider when looking at visual texts because distortion or alteration could be present in any image no matter how old. It is also important to think about why the photographer has done this and what the producer of the image wants you to think by doing this. If the image of a person has been retouched to show less lines in a persons face or a smaller waist this shows they wanted to look younger or more youthful in a way. In the photograph of Mae West the photographer has used almost an opposite approach to this. The image shows the subject matter looking glamorous in her gown but her face is not shown in the light which accentuates her dark lines, wrinkles and signs that she is truly ageing. The image connotes that everybody is ageing no matter who you are or what you do there is no hiding that truth. Depending on what connotation a photographer wants to explore they could use image alteration to make a person seem younger and more attractive or as in Diane Arbus’ Mae West image use this technique almost oppositely to create truth and depth in an image showing a person how they truly are.

237.130 Week 6: Assessment 2: Video Response:

The video that I watched was about the internet and the effect it was intended to have vs. the effect it has really had on people when it comes to politics and people of power. It raised some questions for me about third world countries and how readily available internet and other technology is to them. It was really interesting hearing about how in Thailand you can nominate any website that could be offensive to the King (or also could not be) and it will be immediately blocked. These points could integrate into my essay as a different means of seeing the effect technology has in countries overseas. Also how other countries are shaping their peoples views by things posted by blog sites etc. Issues like these are extremely relevant for artists and designers because it helps you to open your mind to other areas of the world and forces you to think critically about things you may never have thought about before. All of these processes could inspire artworks etc.